Roche CRM Harmonization Project
Standardized CRM processes and integrated with third-party systems.
Overview:
The CRM Harmonization Project aimed to standardize CRM processes across 14 Western European countries and integrate them with third-party systems, including GSK and SAP. The project was designed to streamline operations, enhance data consistency, and improve the efficiency of customer relationship management across the region.
By aligning CRM processes across multiple countries, the project eliminated discrepancies and created a unified approach, enabling better coordination and data sharing. The integration with GSK and SAP further enhanced the systema€?s capabilities, ensuring seamless data flow and reducing the need for manual interventions.
The successful execution of this project led to a more consistent and efficient CRM system across the region, improving the accuracy of customer data and enhancing the overall customer experience. It also fostered stronger collaboration between internal teams and third-party systems, driving greater operational efficiency and supporting business goals.